This is never a good sign. Apple did not change their name when they were doing poorly (this before the iProducts). They did not call themselves Mac!
RIM did not ask for my ideas and neither do they care, but here it is.
A very cheap and sturdy phone, no touch screen, only for messaging, and voice for whoever will have a voice plan.
It will be called A1 and it will sell like hot cakes in the developing countries and not only (in the developed world mothers will buy this phone for their kids).
I am no graphic designer, otherwise I would have shown here my design of A1, so a Z10 will do for the time being.