Very sad for everyone who works there and for shareholders like me also. I mean like me because I bought at $120 and $55 and $13.
Not so sad for Thorsten Heins: Thorsten Heins' "Punishment" For Destroying BlackBerry: A $55 Million Golden Parachute
And some other executives will get nice packages if the company is sold and the new owner fires them.
I was curious to see the ad they mentioned in the article:
"The marketing campaign was confusing and vague: An ad that ran during the Super Bowl failed to explain what made the product distinct. A source close to the board said directors weren’t shown the ad before it ran, and some didn’t understand the content or the slogan, “Keep Moving.”
Neither I liked it nor I understood it.
Will Z30 start the revival of BB or perhaps it is only a swan song?